Spanish SEO for law firms
For firms whose clients search for a lawyer in Spanish. We build the Spanish side of your firm on Google and in Maps, and we tell you first whether your practice area is worth it.
From $1,800/moOur Growth plan: English and Spanish together. Month to month, no setup fee.
Spanish matters more in some practice areas than in others. In US Google Ads estimates from October 2026, people searched "abogado de accidentes" 3,600 times a month, about one search for every five of "accident lawyer". "Abogado cerca de mi" was 6,600 a month next to 40,500 for "lawyer near me". For divorce it was about 2 in 100. Many Spanish speakers also search in English, so these numbers are the floor, not the whole market.
So we start by checking your practice areas in both languages before we write a single page. If Spanish is a real source of clients for you, our legal SEO services build that side properly: practice-area pages written in Spanish, a Google Business Profile that works in both languages, and Spanish reviews. If it is not, we tell you, and you can put the money somewhere else.
Immigration firms have their own page, because almost everything they do has a Spanish-speaking client on the other side: see SEO for immigration lawyers. You work directly with the founder, D. Sandoval, from Guadalajara on Central Time.
What is included
Spanish search check for your practice areas
How often each of your practice areas is searched in Spanish compared with English in your market, so you know where Spanish pages will pay off.
Practice-area pages written in Spanish
Written in Spanish from the start, not run through a translator. One page per practice area that matters, with the words your clients actually type.
Google Business Profile in both languages
Services and descriptions in Spanish and English, the right categories, and reviews requested in the client's language.
Technical setup for two languages
Hreflang so Google shows Spanish pages to Spanish searchers, plus speed, mobile, legal structured data and indexing.
Content that answers real questions
Articles in both languages on the questions clients ask before they call, like what a lawyer costs or what to do after an accident.
Monthly report in plain English
What we did, what moved in each language, and the calls and forms that came in.
What you get each month, by plan
In numbers, so you can hold any other proposal next to ours and compare.
| Concepto | Local · from $1,000 | Growth · from $1,800 | Market leader · from $3,000 |
|---|---|---|---|
| Languages | English or Spanish | English and Spanish | English and Spanish |
| Existing pages optimized | Up to 10 | Up to 25 | The whole site |
| New pages or articles per month | 2 | 4 | 8 |
| Google Business Profile | 4 posts a month, review replies and a QR code to ask for reviews | Same as Local, in both languages | Same as Growth, at every location |
| Google Maps position map | Monthly | Monthly | Monthly, per location |
| Searches we track | 15 | 40 | 100 |
| Links and mentions | Local directories | 2 to 4 a month | 6 or more a month |
| AI visibility (ChatGPT, Google AI) | Not included | 15 questions, checked monthly | 30 questions, checked monthly |
| Report | Monthly, with the calls and forms that came in and where from | Monthly, plus a call | Every 2 weeks, plus a call |
| Contract | Month to month, 30 days notice | Month to month, 30 days notice | Month to month, 30 days notice |
Prices in USD. Your first month costs the same as your plan, with no setup fee. Final price depends on the size of your site, your competition and how many locations you have.
How it works
Free bilingual SEO scan
We check your site, your Google Business Profile and your top 3 local competitors in English and Spanish. You get a short video within 48 hours.
First month
Practice-area check in both languages, technical fixes, profile cleanup, the first Spanish pages and a 90-day plan. Billed at your plan price, no setup fee.
Monthly work
Each month we ship the highest-value pages and fixes from the plan, in both languages.
Report and decide
A clear report every month. Stay if it is working, leave if it is not, and keep every page we built.
Is this a fit?
A good fit if
- Personal injury and accident firms, where Spanish searches run about one for every five in English.
- General practice firms in cities with a large Spanish-speaking population.
- Firms that already get Spanish-speaking callers and want more of them.
Not a fit if
- Practice areas where clients rarely search in Spanish. We will tell you if that is you.
- Firms looking for a translation service. Translation is not SEO.
- Anyone who wants a ranking guarantee. Nobody controls Google.
Related services
SEO for immigration lawyers
The same bilingual work, built around immigration practice areas.
Spanish SEO services
Spanish and bilingual SEO for US businesses outside the law.
Spanish SEO for medical clinics
The same bilingual work, for clinics with Spanish-speaking patients.
How much does law firm SEO cost?
Prices, setup fees and contracts from 13 agencies that show a price.
How to market to Hispanic customers online
Spanish vs English searches across 33 kinds of business, lawyers included.
Frequently asked questions
How much does Spanish SEO for a law firm cost?
Which practice areas get the most searches in Spanish?
Can you just translate my English pages?
Who writes the Spanish pages, and who checks them?
Do you only work with immigration firms?
How long until I see results?
Do I have to sign a long contract?
Find out if Spanish is worth it for your firm.
Get a free bilingual SEO scan of your firm and your top 3 competitors in English and Spanish. We send it within 48 hours.
Same-day reply, Monday to Saturday.